TRADE TALK - Music maestro.

BBC bosses are hoping former pirate DJ Willber Willberforce will drive digital radio take-up among 16 to 24-year-olds with hip new station 1Xtra

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now