Turning Japanese: I-Mode sizes up Europe

The launch of WAP- and the supposed dawn of the mobile internet age - has left us all feeling distinctly underwhelmed. Whenever a post mortem on the cause of 'wapathy' is

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now