TV execs question report on branding

TV executives have questioned claims by TV consultancy David Graham & Associates (DGA) that channel branding will become increasingly less important in the digital age.Speaking at the UK Digital TV conference

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now