Twitter’s TV impact revealed
Twitter activity can increase the number of viewers tuning in to a show by up to 8%, according to a study by audience measurement firm Kantar Media.
Study by audience measurement firm Kantar Media
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now