Viewers take no pride in Britain's heroes

_22264_gif

ITV1's coverage of the Daily Mirror Pride of Britain Awards 2003 last night (4 March) failed to catch the viewing public's imagination, attracting a disappointing 5.3 million viewers (22.6% share) and helping BBC1 to an easy peaktime win, writes Luke Satchell

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now