Vubiquity has extended its licensing and digital content supply chain deal with Virgin Media.

The “multi-year” extension will see Vubiquity continue to license films for Virgin Media’s transactional video-on-demand service Virgin Movies and provide a digital content supply chain to Virgin Media’s range of on-demand services.

Vubiquity is tasked with guaranteeing that digital assets and metadata for movies, TV box sets and exclusives, catch up TV and kids content are quickly acquired, transcoded, complied for regulatory requirements, packaged and published on time to Virgin’s on-demand services.

Virgin Media director of transactional and multi-screen television Paul Taylor said: “Vubiquity has been an established partner with Virgin for over 20 years.

“They negotiate market leading deals within the content licensing sector which delivers a great service to our viewing customers.

“Vubiquity also provides significant technology insight and support with digital supply chain services. This support enables Virgin Media to deliver expanded offerings in an agile and cost effective way.”