Virgin has created a new online radio service, Virgin Radio Digital. The programming will remain the same as Virgin Radio, but will have separate station branding and will carry separate advertising.
Virgin has created a new online radio service, Virgin Radio Digital. The programming will remain the same as Virgin Radio, but will have separate station branding and will carry separate advertising. The move is part of Virgin Radio's strategy to increase revenue through advertising. The service will be available on the internet at www.virginradio.co.uk and via digital radio from 9 October.