Xfm seeks more success for its mix outside London

Xfm is shifting its focus away from London and is looking to introduce bespoke content for major cities around the UK to bolster its national presence.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now