Zenith calls for Barb change

The country's largest media buying outfit Zenith Media has called on Barb to change the way it recruits homes for its viewing panel to make the selection more representative of viewers with internet access, writes Colin Robertson.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now