Zenith upbeat about ITV target

ITV's 40 per cent peaktime share target for 2000 is 'tough, but not ridiculous' according to the latest programme preview from leading ad agency Zenith Media, writes Jason Deans.But Zenith On

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now