Endemol producer wins the battle to make new BBC3 strand.

The Wall (working title) will feature live comedy, music and celebrity guests. The action revolves around a huge video wall where viewers can react to the show in real time.

They will be able to make suggestions and send in their own questions for celebrity guests while the programme is on air. New talent will be able to audition online to get the opportunity to perform on the show, with the audience both in the studio and at home rating them.

Viewers can also submit jokes, upload their own sketches, rate each other’s contributions and access extra content on The Wall’s website.

The BBC has yet to finalise the length of each episode or the run, but an insider told Broadcast that it was likely to be substantial.

BBC3 controller Danny Cohen said: “The Wall is a dedicated showcase for the next generation of British comedy and entertainment talent. It feels like this kind of show has been missing from British telly in recent years.”

He previously said he wanted a show like Friday Night Live or The 11 O’Clock Show which could yield talent that became “faces” of the channel.

Zeppotron saw off competition from Objective Productions, the BBC’s Comedy Unit and Hat Trick Productions to win the tender for the strand, which is at the heart of Cohen’s strategy to develop the channel and pull in a younger audience demographic.

Neil Webster, executive producer for Zeppotron, said: “It’s the kind of TV you dream about being asked to make. Producing a weekly live comedy show is a unique platform for breaking new talent.”

The Wall was commissioned by Elaine Bedell, controller of entertainment commissioning, and comedy controller Lucy Lumsden.

Webster, Peter Holmes and Ruth Phillips are executive producers.