All articles by Adrian Swift
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FeaturesHow do I get the maximum out of marketing?
Q: I want to promote a new series on a minimal marketing budget. How can a get maximum visibility for the least money?
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FeaturesWhether to launch a channel on satellite or broadband?
Q: I have an idea for a channel launch but am not sure whether to launch it on satellite or on broadband - or both. What are the strengths and disadvantages of these platforms?
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FeaturesCan participation TV be profitable?
Q: Is participation TV channel a much less profitable business proposition now that guidelines have been tightened up. Are there new technologies that will help keep these channels within editorial guidelines?
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FeaturesTips on using social networking for marketing
Q: I'm thinking of using social networking media as a way of promoting my new edgy entertainment series. Any tips?
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FeaturesWhy does Sky limit the number of channels on its EPG?
Q: Why are there limits to the amount of channels that can launch on the Sky EPG and what can be done about it?
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FeaturesCreating a grass roots viral campaign for comedy
Q: How do I go about starting a grass roots viral marketing campaign to build word of mouth awareness on the internet for a new comedy show?
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FeaturesMaking the leap from exec producer to director of programming
Q: I'm trying to make the leap from a series/executive producer to a director of programming - what are the skills needed to make the transition?
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FeaturesBranded content and branded entertainment
Q: Is branded content and branded entertainment one and the same? What works best for TV, online and mobile and what budgets are required?
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FeaturesHow to become a presenter
Q: I am a learning consultant and life coach who has recently completed a TV presenting course as I am keen to move into this area of business. How do the Experts think I can best do this?
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FeaturesHow to pitch without being copied
Q: How do I pitch my ideas without the risk of elements being copied?
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FeaturesGoing rate for Sky EPG slot
Q: What is the going rate for an EPG slot on the Sky platform these days?
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FeaturesTaking a TV series multiplatform
Q: I have a comedy TV series in development and want to pitch it as a multiplatform concept with a mobile service. Where should I start?
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FeaturesHow can channels trim the budget?
Q: We need to make some cost savings in the production of our studio-based TV channel. How would you suggest that we go about trimming the budget?
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FeaturesSending sequences from FCP to Media Composer
Q: What is the best way to send sequences from FCP to Media Composer? And can I create an OMF from FCP with video and import it into Pro Tools?
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FeaturesWhat should I do with my big idea?
Q: I've got a big idea but I'm not an industry insider. How can I find my project a home?
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FeaturesIs multiskilling dumbing down the industry?
Q: Do you believe that multiskilling is dumbing down the broadcasting industry and drastically lowering technical standards?
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FeaturesViews on tapeless technology
Q: What are your views on tapeless? And what do you feel is the best process?