News analysis - TV shows for sale.

Advertisers were given a fun opportunity to choose a programme at this year's ITV bridge-building conference, but how close are the main TV stations to allowing advertisers a greater say in programming?

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now