BBC nature shows a turn-off in the US, says Discovery boss

Frozen Planet

Discovery pulled the plug on its £150m blue chip factual co-production deal with the BBC because US audiences find shows like Frozen Planet a turn-off, according to an executive involved in the decision.

US viewers not watching BBC content

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now