C4 offers brands targeted spots on 4oD
Channel 4 advertisers will be able to demographically target online audiences via on-demand service 4oD for the first time, as the broadcaster starts to make use of the audience data it has collected.
Subscribe to continue reading...
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe below or call + 44 (0) 330 333 9414
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.