C4 pays the price for Paralympics ad axe
Channel 4 may have lost up to £1.5m from deciding to drop ad breaks during the Paralympic opening ceremony after making an editorial decision and factoring in audience reaction on Twitter.
Subscribe to continue reading: save 20% now
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe now to save 20% or call + 44 (0) 330 333 9414 quoting offer code PYWAL
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.