Bolt doc sprints to Europe
BBC1 documentary Usain Bolt: The Fastest Man Alive has been sold to a number of European territories ahead of the Olympics.
Sales to Sweden, Finland, Denmark, Belgium, Luxembourg, Switzerland and Portugal were negotiated by Zodiak Rights.
The 60-minute documentary was produced by Elephant Doc and Lieblang Productions for France 2. It features exclusive access to Bolt, secured by director Gaël Leiblang, who followed the sprinter’s preparations for London 2012.
His parents, friends and coach all appear in the film with Bolt himself talking about his journey to become the fastest man on the planet.
Sales have also been secured in Italy, Greece, Poland, Turkey, Israel, Brazil, Australia, Japan, South Korea and several airline companies.
The documentary was shown on BBC1 on Monday 16 July and attracted 2.19m (16.5%) viewers across the 10.35pm hour.