DreamWorks acquires Classic Media for £100m
DreamWorks Animation is acquiring Classic Media giving it access to a host of kids characters including Noddy, Postman Pat, Rupert the Bear and Basil Brush in a deal worth $155m (£99.86m).
Subscribe to continue reading...
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe below or call + 44 (0) 330 333 9414
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.