MIPCOM: Zodiak Rights has signed an international distribution and production deal with Guinness World Records TV.
The agreement will see Zodiak sell GWR TV’s entire catalogue, which includes Sky 1’s Guinness World Records Smashed, Challenge’s Ultimate Guinness World Records and US series Guinness World Records Primetime and Guinness World Records Live: Top 100.
In addition, the distributor will work with Zodiak Media Group’s network of 45 local production companies to develop new programmes and formats for the brand.
GWR programmes have aired in 90 territories to date.
Matthew Frank, chief executive of Zodiak Rights, said: “We are delighted to be working with [GWR] to take it to the next stage and are excited about the potential of their forthcoming development slate and our network of production partners.”
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