C4 plans to launch 4oD on PS3
Channel 4 is in talks with Sony to launch its video-on-demand service 4oD, featuring shows such as The Inbetweeners, Peep Show and Skins, on the PS3 games console.
The deal, understood to be at an early stage, could result in Channel 4 becoming the first commercial broadcaster to offer TV shows ondemand on the platform, following the launch of the BBC iPlayer on PS3 in 2008.
A source at the broadcaster said it was vital to grow the service by offering it to viewers across multiple platforms. “We’re looking to launch on PS3. 4oD is becoming a platform-agnostic product and will be successful because of the quality of the content,” the source said. “4oD should be able to migrate to any platform as long as the experience remains the same.”
An iPad app is also understood to be in development as part of the 4oD distribution plans.
C4 is keen to tap into the growing number of gamers using emerging platforms to view TV content. Last October, it became the first UK broadcaster to sign a deal with YouTube to offer full-length shows, with Five following suit. On Virgin Media, 4oD racked up 19 million views of its shows in the three months to May - 8 million of them in March alone.
Sony’s rival Microsoft started offering gamers the opportunity to subscribe to Sky Player, including channels such as Sky Sports and Sky Movies, on its Xbox console in October last year.