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The current bias towards male expert interviewees has additional impact in areas such as science, technology, engineering and maths (STEM) where the workforce is predominantly male. Female experts are there – but journalists, editors and researchers have to make additional efforts to ensure their representation.

In recent years the UKRC has commissioned a number of research reports that have explored the ways that women scientists and engineers are depicted in the media and they confirm what this campaign is about: women STEM experts are under represented, and their appearance may be focussed on in ways that undermine their standing as an expert.

At the UKRC we have lists that can help media contact inspiring and expert women. We can also work with employers, professional bodies, colleges and universities to help women STEM experts build their communication skills. We welcome the campaign.