4Creative wins gold at Promax

PROMAX 2012 – Award Winners

Best Drama Promo (Originated)

Red Bee Media
Sharon’s Back, EastEnders
Gold

Sky Creative / BSkyB
Sky 1 – Mad Dogs 2
Silver

4creative / Channel 4
Hollyoaks – Black Wedding
Bronze

Best Drama Promo (Clip-Based) – sponsored by Warner/Chappell Production Music

ITV
Drama Lives on ITV
Gold

ITV
Mrs. Biggs
Silver

Sky Creative / BSkyB
Sky Atlantic – All For You
Bronze

Best Entertainment Promo (Originated)

RKCR/Y&R
Voices
Gold

4creative / Channel 4
T4 Presenter Brand Spot
Silver

4creative / Channel 4
Derren Brown – The Experiments
Bronze

Best Entertainment Promo (Clip-Based)

RKCR/Y&R
Wonderful World
Gold

Comedy Central
Record Scratch
Silver

TNT Broadcasting Network
Cupids
Bronze

Best Factual Promo (Originated)

Red Bee Media
When I’m 65: (June Brown)
Gold

Discovery Networks Europe
Knowledge Season
Silver

MTV UK
The Valleys
Bronze

Best Factual (Clip-Based)

ITV
Documentaries – Life Captured
Gold

RKCR/Y&R
Wonderful World
Silver

Discovery Networks Europe
Stephen Hawking’s Grand Design
Bronze

Best News and Current Affairs Promo (Originated)

Sky Creative / BSkyB
Sky News – Correspondents
Gold

Red Bee Media
When I’m 65: (June Brown)
Silver

RKCR/Y&R
Everything Is Politics
Bronze

Best News and Current Affairs Promo (Clip-Based)

Red Bee Media
BBC Parliament
Gold

Discovery Networks Europe
Whale Wars
Silver

Red Bee Media
Panorama – The Truth About Sports Products
Bronze

Best Film Promo – sponsored by Imagem Production Music

MTV UK
Viva Films – Oceans 11
Gold

4creative / E4
Snakes on a Plane
Silver

4creative / Film4
Films For Life
Bronze

Best Sports Promo (Originated)

4creative / Channel 4
Meet the Superhumans
Gold

Sky Creative / BSkyB
Sky Sports – At The Heart of F1
Silver

RKCR/Y&R
BBC London 2012 -Stadium UK
Bronze

Best Sports Promo (Clip-Based)

ITV
It’s Good To Dream
Gold

Sky Creative / BSkyB
Sky Sports – Come On
Silver

BDA
Edge Sport
Bronze

Best Children’s Promo (Originated)

Red Bee Media
CBeebies, Talk to the Bear. Get Set Go.
Gold

Turner Broadcasting
Harry Hill’s TV Burp
Silver

Nickelodeon
SpongeBob SquarePants Top 100 episodes of all time
Bronze

Best Children’s Promo (Clip-Based)

Red Bee Media
Tracy Beaker Returns
Gold

Turner Broadcasting
CN Rocks
Silver

Red Bee Media
CBBC Factual
Bronze

Best Leisure & Lifestyle Promo

ITV
Love Your Garden
Gold

4creative / Channel 4
How to Cook Like Heston
Silver

4creative / Channel 4
Gordon’s Christmas Cookalong
Bronze

Best Season or Stunt

ITV
It’s Good To Dream
Gold

Red Bee Media
All American Season – BBC Four
Silver

BBC
Shakespeare on the BBC
Bronze

Best Design

Universal Networks International
Discovered by Syfy
Gold

4creative / Film4
Great Directors Season
Silver

4creative / Channel 4
House Party
Bronze

Best Graphic Design or Animation Promo

4creative / Channel 4
Turner Prize
Gold

Red Bee Media
BBC Sport – The Boat Race
Silver

RKCR/Y&R
BBC London 2012 -Stadium UK
Bronze

Best Script or Copy

Comedy Central
The Special Relationship
Gold

ITV
Documentaries – Life Captured
Silver

Sky Creative / BSkyB
Sky 1 – Glee
Bronze

Best Use of Sound Design – sponsored by Spark + Rumble

ITV
It’s Good To Dream
Gold

RKCR/Y&R
Voices
Silver

Discovery Networks Europe
Coal
Bronze

Best Use of Music – sponsored by Universal Publishing Production Music

Sky Creative / BSkyB
Sky Sports – Festival Football
Gold

Red Bee Media
Original British Drama
Silver

RKCR/Y&R
BBC London 2012 – Stadium UK
Bronze

Best Editing

4creative / Channel 4
Meet the Superhumans
Gold

RKCR/Y&R
All Together Now
Silver

TNT Broadcasting Network
Transporter 3
Bronze

Best Direction

4creative / Channel 4
Meet the Superhumans
Gold

Red Bee Media
End To End Football
Silver

Red Bee Media
Dynamo Series 2 Launch
Bronze

Best Use of Humour – sponsored by The Funky Junkies

5 Creative
The Shawn(shank) Rejection
Gold

Red Bee Media
Anti Dave Brand Film
Silver

MTV UK
VIVA Films – Oceans 11
Bronze

Something for Nothing

5 Creative
The New Eddie Stobart Trailer
Gold

Channel One Russia
Late Night Urgant Show. Casting 1
Silver

BBC
BBC Radio 1′s Teen Awards
Bronze

Best Newcomer – sponsored by Bruce Dunlops Creative Co-Operative

Red Bee Media
Cassie Earl
Gold

BSkyB / Sky Creative
Gareth Cash
Silver

BSkyB / Sky Creative
Ian Stott
Bronze

Best Print or Digital Outdoor

4creative / Channel 4
New Year’s Eve London Underground Takeover
Gold

4creative / Channel 4
Jimmy and the Giant Supermarket
Silver

ITV
The Jury
Bronze

Best Cross-Media Campaign

Sky Creative / BSkyB
Sky 1 – Glee
Gold

4creative / Channel 4
Paralympics on 4
Silver

Red Bee Media
Dynamo Series 2 Launch
Bronze

Best Launch

4creative / Channel 4
Meet the Superhumans
Gold

ITV
It’s Good To Dream
Silver

Comedy Central
Big Fat Tuesday’s
Bronze

Best Sponsorship

Turner Media Innovations
Lego Star Wars
Gold

Fox
Ted
Silver

Sky Creative / BSkyB
Sky Living – Diet Coke for Styled to Rock
Bronze

Best Ident /Branding Package – sponsored by West One Music

Red Bee Media
BBC Two Christmas Idents
Gold

4creative / 4seven
4seven
Silver

Sky Creative / BSkyB
Sky Arts Rebrand
Bronze

Best Foreign Language

TV 2
TV 2 Play
Gold

Channel One Russia
Late Night Urgant Show. Casting 1
Silver

TV 2
The Danish General Election 2011
Bronze

Best Long Form

4creative / Channel 4
Meet the Superhumans
Gold

ITV
Documentaries – Life Captured
Silver

4creative / Channel 4
Meet the Paralympians – Injuries
Bronze

Best On-Air Campaign TV Promotion – sponsored by EMI Production Music

4creative / Channel 4
Paralympians Campaign
Gold

ITV
It’s Good To Dream
Silver

Red Bee Media
Dynamo Series 2 Launch
Bronze

Best On-Air Campaign-Channel Promotion

Sky Creative / BSkyB
Sky News – Sky News Correspondents
Gold

ITV
Drama Lives on ITV
Silver

Red Bee Media
Anti Dave Brand Film
Bronze

Best On-Air Media Planning

Discovery Networks Europe
Alone In The Wild
Gold

4creative / Channel 4
Paralympics 2012
Silver

BBC
BBC Original British Drama
Bronze

Best Direct Response Promo

Red Bee Media
Sport Relief
Gold

4creative / 4seven
4seven Takeover
Silver

The Walt Disney Company
Million Disney Memories
Bronze

Best Promotion for a Website or Interactive Service

4creative / More4
M4 Scrapbook
Gold

4creative / Channel 4
4oD Jon Snow
Silver

Red Bee Media
BBC Weather – Online
Bronze

Best Use of Digital Media

4creative / E4
The Midnight Beast
Gold

Red Bee Media
FXUK The Walking Dead
Silver

ITV
X Factor
Bronze

Best Game or App

Sky Creative / BSkyB
Sky Sports iPad App
Gold

Red Bee Media
FXUK The Walking Dead
Silver

5 Creative
The Gadget Show 360 app
Bronze

Channel of the Year – sponsored by Deep East Music

4creative / Channel 4
Gold

The People’s Choice 2012

4creative / Channel 4
Meet the Superhumans

Charity Challenge

5 Creative

Short Film Festival 2012

Extranjero
The Queen