The coverage of the 25th London Marathonbetween 8.45pm-12.50pm averaged 4.2 million (49%).
4.5 million (19%) people turned on BBC1 from 8pm-10pm to see glamorous British TV stars win prizes in The British Academy Television Awardson Sunday night. The entire two-hour award show, presented by Graham Norton, peaked at 8.40pm with 4.9 million (20%).
In comparison, Channel 4 continued their 100 Greateststrand, with The 100 Greatest Albumsfrom 8pm-12am. The programme averaged 2.2 million (12%). More viewers tuned in for the final countdown as the show peaked at 2.7 million (25%) at 11.15pm.
However, both the Baftasand The 100 Greatest Albumswere eclipsed by ITV1's new series of the Martin Clunes-fronted William and Maryfrom 9pm-10pm. The drama averaged 7.2 million (31%), with a peak of 7.5 million (31%) at 9.05pm. Earlier at 8pm, 9 million (37%) saw ITV1's Heartbeat.
Five's Joeyaveraged 1.6 million (6%) from 8pm-8.30pm, while Two and a Half Menstraight after attracted 1.2 million (5%).
BBC2's 90-minute Heysel: Requiem for a Cup Final at 9pm interested 1.4 million (6%).
BBC1's Holiday 10 Bestbeat all channels in its time slot with 3.2 million (19%) tuning in from 5.35pm-6.15pm. ITV1's repeat of The Unforgettable John Le Mesurierfrom 5.50pm-6.25pm averaged 2.5 million (15%), while C4's Time Team Special: Loch Tayattracted 1.7 million (10%) from 5.30pm-6.30pm.
The BBC News and Weatherfrom 10pm-10.20pm averaged 5.1 million (25%) while ITV1's airing of comedy There's Something About Marystarring Ben Stiller, averaged 3.2 million (18%).
Peak time shares for Sunday 17 April: ITV1 - 33.7%, BBC1 - 20.4%, C4 - 8.1%, Five - 7.2%, BBC2 - 6.6%, and multichannel 24%.