Abramsky: radio must go digital

The BBC's director of radio and music, Jenny Abramsky, has warned that the future of radio is at stake unless it goes digital, even if it means a drop in audience share for the BBC, writes Michael Rosser.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now