Five chairman and chief executive Dawn Airey has become a non-executive director of subscription film business LoveFilm.

Airey, who is also on the board of the British Library and a trustee of The Media Trust, said she was pleased to be working with an innovative company.

“LoveFilm’s business model has not only redefined the way people rent and watch movies in the home, its international growth and recent foray into streaming services delivered via both the PC and the TV shows that this is not a company that’s prepared to stand still,” she said.

LoveFilm offers subscription packages for DVDs to be delivered to customers, plus an online streaming service. It has a catalogue of more than 67,000 titles.

Chairman Charles Gurassa said: “Dawn’s finger is right on the pulse of the entertainment industry.

“LoveFilm has grown not only to become the leading European subscription-based film and TV rental business, but now the market leader in streaming directly to PCs and internet-enabled TVs.

“Dawn’s counsel in the board room will be enormously helpful in driving LoveFilm forward in these exciting times.”

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