All articles by Alex Farber – Page 237
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NewsITV and Sky to decide on placement value after TX
ITV and Sky will only finalise the value of product placement deals once the shows involved have aired, as a business model for the ad format begins to emerge.
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NewsShaps takes on non-executive role at Oil Studios
Former ITV director of television Simon Shaps has joined multiplatform indie Oil Studios as a non-executive director.
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NewsSky EPG jump pays dividends for MTV, Universal and FX
MTV, Comedy Central and FX are planning to ramp up their investment in programming following their leap up the Sky EPG.
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NewsMTV shuts studios as staff relocate
MTV is to move 400 central London staff to Camden following a redevelopment that will see the closure of three of its TV studios.
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NewsFirms unite to tap product placement
Brandirector and agency 1st Place are to merge in a bid to capitalise on the newly relaxed rules over product placement.
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RatingsTreme whips up 66,000
FRIDAY: Sky Atlantic’s debut of Treme, the new drama from the team behind The Wire, launched with an audience of 66,400 (0.45%).
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NewsPlayboy launches connected TV service
Playboy TV is to roll out a premium service via internet connected TVs which will give subscribers access to its website and VoD content.
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NewsBBC2 to remake Bleak R4 comedy
The BBC has commissioned a script that will see Radio 4 comedy Bleak Expectations transfer to BBC2.
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NewsSky criticises BBC over iPlayer
Sky has criticised the BBC’s proposals not to offer a bespoke version of the iPlayer, which the satellite broadcaster says will prevent it from offering the VoD service to its subscribers.
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NewsITV hires BBC multiplatform exec
ITV has appointed Richard Williams to the new role of controller of multiplatform commissioning and digital content.
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NewsHistory unites with Foursquare
The History Channel has tied up with location-based social network Foursquare to encourage viewers to discover London’s landmarks.
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NewsC4 News develops first app
Channel 4 News is to launch its first mobile app as it embraces new platforms. While C4 has previously launched a range of iPhone apps, this will be among the first also available for the iPad.
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NewsiPlayer links to VoD rivals
Commercial broadcasters and VoD aggregators are set for a boost in traffic following the introduction of third-party links from the BBC iPlayer.
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NewsMaverick to turn cameras on local feuds for Sky 1
Sky 1 has ordered a series from Maverick Television about solving neighbourhood disputes.
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RatingsGrammys wins over 400,000
WEDNESDAY: Coverage of the Grammy Awards delivered decent figures to ITV2 as fans tuned in to see performances from Lady Gaga and Eminem.
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NewsSky drops Got To Dance event
Sky has been forced to postpone its three-day Got To Dance Live event, planned for next month at London’s Excel.
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NewsMediaCityUK secures extra £22m
Peel Media has secured £22m of funding from Santander Corporate Banking to help it continue to develop MediaCityUK.
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NewsEndemol signs with EMI
Endemol has agreed an international rights deal with EMI Publishing to distribute its music from properties including Big Brother and Deal Or No Deal.
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NewsBauer promotes Blaxill to boost content
Bauer Radio has promoted Ric Blaxill to the new role of music and content director to drive synergies between its 42 stations.
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NewsETV doubles in size; hires director of programmes
ETV Media Group, the indie behind ITV game Corrie Nation, has hired 72 new members of staff including a director of programmes to almost double in size.