ITV and Sky to decide on placement value after TX

Product potential

ITV and Sky will only finalise the value of product placement deals once the shows involved have aired, as a business model for the ad format begins to emerge.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now