Kate Bulkley

Kate is a regular columnist for Broadcast

Follow @katecomments

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ViacomCBS needs to be smart
2019-08-21T00:01:00
Scale is important but the right content is essential to compete with SVoDs, says Kate Bulkley
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AVoD is an important part of the on-demand revolution
2019-08-07T09:25:00
Potential access to younger audiences is a key attraction to advertisers, says Kate Bulkley
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Voice assistants are taking over
2019-07-24T06:59:00
Devices will be key to how shows are discovered – and they need content, says Kate Bulkley
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C4 youth strategy is working
2019-06-20T08:18:00
Focus on online and on-demand will help keep the broadcaster relevant, says Kate Bulkley
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Endeavor takes on the SVoDs
2019-06-05T06:30:00
Talent agency-turned-content company makes a compelling business case, says Kate Bulkley
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Channel brands are losing power
2019-05-22T08:20:00
As ecosystem changes, content creators need to rethink how they value IP, says Kate Bulkley
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‘Big local’ is key to SVoD wars
2019-04-24T08:20:00
With giants like Disney entering the fray, niche players need a global mindset, says Kate Bulkley
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Are PSBs up for the SVoD fight?
2019-04-03T10:28:00
As more streaming services launch, broadcasters are learning to push back, says Kate Bulkley
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Teaming up to beat the SVoDs
2019-03-13T09:35:00
VoD and joint ad platforms can help broadcasters carve out a healthy future, says Kate Bulkley
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Staying ahead of the game
2019-02-27T08:55:00
Broadcasters have to think outside the linear box to keep pace with rivals, says Kate Bulkley
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Fight for rights is hotting up
2019-02-07T12:09:00
Original programming is key to BBCS’ feud with Discovery over UKTV, says Kate Bulkley
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Reducing complexity key for Endemol Shine
2019-01-30T07:09:00
Chief executive Sophie Turner Laing reveals plans to reshape the business after it failed to find a buyer during last year’s sales process
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Netflix faces bumpy road ahead
2019-01-16T09:27:00
As rivals raise their game, the SVoD player needs to look beyond content, says Kate Bulkley
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TV is facing a voice revolution
2018-11-28T15:30:00
Broadcasters must up their game as Alexa and co start to kill off the remote, says Kate Bulkley
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Getting into bed with advertisers
2018-11-07T09:15:00
Broadcasters are wising up to the potential of airtime-for-equity deals, says Kate Bulkley
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Fans come first for broadcasters
2018-10-24T09:10:00
User data is key to keeping hold of audiences and maximising revenues, says Kate Bulkley
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Why Sky is worth £30bn to Comcast
2018-10-03T07:48:00
Acquisition gives US cable giant more ammunition in battle with tech players, says Kate Bulkley
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Winning over a new generation
2018-09-19T09:34:00
Competing with the tech giants means being creative with deals and IP, says Kate Bulkley
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Why are the FAANGs not biting?
2018-09-05T07:36:00
Endemol Shine has attracted a wide range of bidders – but no big tech firms, says Kate Bulkley
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The magic formula for short-form
2018-08-22T07:00:00
NewTV’s ‘freemium’ model could be the key to mobile video success, says Kate Bulkley