Amazon adopts Moneyball strategy for pilots


Online retailer Amazon is looking to apply a Moneyball strategy to the TV world after unveiling 14 pilots on its UK streaming service Lovefilm that it hopes to crowdsource to commission.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now