Online retailer Amazon is looking to apply a Moneyball strategy to the TV world after unveiling 14 pilots on its UK streaming service Lovefilm that it hopes to crowdsource to commission.

Amazon Studios, the production arm run by former Disney exec Roy Price, has produced eight comedy pilots, each thought to have a budget of around $1m, and eight animated kids’ pilots.

Price has asked subscribers in the UK, US and Germany to vote on which should be ordered to series. The first projects – including John Goodman-fronted political comedy Alpha House, movie remake Zombieland, and Jim Henson-produced comedy Teeny Tiny Dogs – come out of the US, but the company is keen to develop series from producers in the UK and other international markets.

“This isn’t gimmicky; we’re looking to apply a science to this process. It’s not Amazon’s Got Talent for TV; the criteria is much more scientific than that,” said Simon Morris, chief marketing officer at Lovefilm, who was previously managing director of Chris Evans’ Ginger Productions.“The Moneyball approach is at the heart of Amazon’s data-driven business.”

The subscription VoD service is hoping to commission at least half of the series it has piloted, although it will not disclose a timeline for production.

While Netflix is aiming to compete with the likes of HBO and Showtime with edgy, cable-style programming, Amazon’s pilot season is more mainstream.

It will take on digital players such as Hulu, which has largely concentrated on docs and fact ent formats such as Kevin Smith’s Spoilers, for its first raft of originals.

Amazon’s eight comedy pilots

  • Alpha House John Goodman fronted political comedy
  • Betas Silicon Valley-themed nerd quest from West Wing director Michael Lehmann
  • Browsers Musical starring Bebe Neuwirth from Daily Show writer David Javerbaum
  • Dark Minions Stop-motion slackercom from Big Bang Theory’s Kevin Sussman and John Ross Bowie  
  • Onion News Empire Jeffrey Tambor-fronted news comedy
  • Supanatural Animated diva comedy produced by 30 Rock’s Kristen Schaal
  • Those Who Can’t Comedy about three juvenile teachers
  • Zombieland TV remake of the Woody Harrelson movie