Barb includes PVRs

The Broadcasters' Audience Research Board (Barb) is to enhance its overnight viewing by adding data from PVR users. Viewers who pause or record a programme using a PVR, such as Sky+, and then watch it the same day will now be included in the overnights figures supplied the following day. ...

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now