BARB - Measuring up to the future

When a prototype Barb was founded 20 years ago its mission was to unify the ITV and BBC ratings systems. Now it faces its toughest test - devising a method to satisfy broadcasters and advertisers. Peter Fiddick reports.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now