BBC adopts video disk technology

The BBC is the world's first broadcaster to adopt video disk technology developed by British company BrandTheory to market its programmes, writes Barbara Marshall.The DigiMediaDisk has been used for the

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now