The BBC is adding 2,000 seats of Adobe’s Premiere Pro software as part of its ongoing Creative Desktop Initiative.
The purchase will make Premiere Pro the corporation’s primary tool for desktop non-linear editing.
Jim Guerard, vice president and general manager of Dynamic Media at Adobe said: “By moving to Adobe Premiere Pro CS5 software, the BBC will be able to boost efficiency by working with software that is integrated with their core systems, and supports rich metadata for content repurposing that can result in new revenue streams.”
Premiere Pro run nativelys on both Mac and Windows and supports roundtrip editing between Premiere Pro, Final Cut Pro and Avid Media Composer.
The Creative Desktop project was first trialled back in 2005 using Apple’s Final Cut Pro and Avid Xpress.