The BBC has rolled out a series of beta websites across its portfolio of radio stations in a bid to prove a consistent experience across the network.
The 55 sites ranging from Radio 2, Asian Network and Radio Ulster all feature the same navigation toolbar, live radio tab, quick links to related content and the ability to add shows as favourites.
The changes will be fully rolled out later this year on all of the sites, apart from on the Radio 1 and 1Xtra sites which adopted the new design and platform last year.
Future plans include adding more related links, archive content, live video and audience feedback to the pages. Emphasis in the new design has been put on listening to live radio based on user habits.
Previously the BBC’s stations’ websites featured different designs, back end systems and technology.
The new sites also offer users a similar experience regardless of which platform used to access radio service.
The BBC’s executive product manager for Radio and Music Chris Kimber, blogged about the changes earlier this week.
“This beta release…shows how we’re working to bring all of the BBC’s radio stations together into one easy to use product,” he said.
“Our aim has been to put audience needs first, using a combination of usage data analysis, user testing and audience research to ensure that radio listeners get even more from BBC Radio.”