BBC spends£2m on extending digital radio reach

The BBC has cemented its commitment to digital radio with a wave of new initiatives, including increased coverage, more exclusive content, and a major new promotional campaign, writes Michael Rosser.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now