BBC takes gold as Games beats rivals

Michael Phelps

The London 2012 Olympics has helped the BBC to some of the biggest audiences in its history and badly dented the performance of its fiercest rivals.

London 2012 Olympics given BBC some of its biggest ever audiences

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now