Civolution has signed an agreement that will see BBC Worldwide use its Teletrax broadcast monitoring service to keep track of top BBC shows such as Doctor Who, Life on Mars and Waking the Dead.
Based on Civolution’s fingerprinting-based technology, the Teletrax service will provide near real-time reporting of which international television channels are broadcasting the shows.
The intelligence gathered will enable BBC Worldwide to better manage its media assets and realise the full value of the shows.
Civolution chief executive Alex Terpstra said: “Because Teletrax provides the ability to track the transmission of specific episodes in near real time it also helps our clients to reduce the lead times associated with releasing that content onto other new media platforms.”
Civolution’s fingerprinting technology extracts specific features of a video, storing them in a reference database and creating a unique identifier.
A network of monitoring detectors then constantly attempts to match content aired against its reference database.
Upon identification, details are sent to the Teletrax database for analysis and reporting.
The Teletrax platform also offers watermarking based tracking.
Civolution will be at NAB (10-15 April) and MipTV(12-16 April) next week.