BBC1’s youth task laid bare

bake off final

BBC1 faces an uphill battle to retain young audiences in the absence of a linear BBC3, with its volume of viewers aged 16-34 on course to fall nearly 10% this year.

Volume of 16-34s falls nearly 10%

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now