BBC3 is to launch the UK's first comedy show entirely written by and starring British oriental talent with a new show to be made by Steve Coogan's indie, Baby Cow.

BBC3 is to launch the UK's first comedy show entirely written by and starring British oriental talent with a new show to be made by Steve Coogan's indie, Baby Cow.

A 30-minute broadcast pilot, working titled Satay Night Live, has been commissioned by BBC3 controller Stuart Murphy and is expected to feature a mix of sketches and stand-up.

The show, which is due to air in the spring, will be the first to be fronted by people from solely oriental backgrounds on British television and it is hoped it will be as successful as BBC2's Goodness Gracious Meand The Kumars at No. 42were for the Asian community.

The commission comes as BBC3 slowly carves out a niche for itself as the home of new comedy. The critically acclaimed Matt Lucas and David Walliams-fronted Little Britain, which is due to transfer to BBC2 on 1 December, is expected to become one of the channels' flagship shows. It has been recommissioned for a second series, with filming due to start next summer.

Baby Cow is also building itself into one of BBC3's leading suppliers, having previously delivered dark comedy drama Nighty Nightand the eight-part The Boosh. Coogan said BBC3 was proving to be on the "cutting edge of comedy".