Simplestream have created an accessible, comprehensive app offering a range of brilliantly executed features for horse-racing fans - earning itself four and a half stars in Apple’s App Store
Simplestream for At the Races
Launched in July 2015, the At The Races (ATR) app takes the most popular elements of the ATR website and condenses them into an accessible, comprehensive mobile app for horse-racing fans.
In partnership with Press Association, the app offers editorial coverage and breaking news, plus renowned tipsters providing incisive daily analysis.
This is combined with features designed to deliver the best data to app users, such as the ATR tracker service, which includes horse career histories linked to archive race clips from the ATR library of more than 20,000 UK and Irish races.
Other features include access to the ATR Predictor for all races and all At The Races TV programmes on demand – including four Racing News bulletins every morning. Users can also bet directly through any of ATR’s four betting partners using a secure API service without ever leaving the app, a first in the industry.
Complimented by the judges for its “brilliant execution”, the app earned four and a half stars in Apple’s App Store and currently averages 284 downloads a day.
A wider branding campaign sparked a surge of downloads in March this year. More than 80,000 journeys were made on branded buses between Cheltenham train station and the racecourse during the four days of the Cheltenham festival and daily downloads increased to 850 a day, peaking at 1,250 on the first day of the festival.
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