Bid-up.tv rebrand

Interactive auction channel bid-up.tv is to rebrand as Bid TV from the end of the month. The change, which kicks off with a£250,000 advertising campaign featuring TV auctioneer David Dickinson, was decided upon because the majority of auctions on the channel fall in price, rather than rise.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now