The battle to win the prized new west Midlands analogue radio licence gathered speed this week as 12 bidders lodged their applications with the regulator, writes Georgina Lipscomb.
Tuesday (22 August) saw radio players put in applications offering a variety of services to the Radio Authority for the new regional licence.

The station will cover Birmingham, Wolverhampton, Walsall and the surrounding areas, reaching around 2.3 million people, and will be awarded in spring 2001.

Proposals include bids from former CLT Radio chief Travis Baxter, who is proposing Central Radio for the over 35s, The Wireless Group, which is fronting a Big FM bid for the over 40s, and The Storm, a music-based service from a group led by GWR and Rover chairman John Towers.

The Guardian Media Group is proposing a mix of music and speech with Variety FM. Other bidders are Jazz FM, Saga Radio, Christian station Voice FM, Radio Minar, N-Joy Radio Group, Route 105, Spice FM and Today FM.