Create a standout brand for this new music comedy show that was edgy, yet still embraced the fun side of the format.
Creative Light Creative
Client Twenty Six 03
Brief Create a standout brand for this new music comedy show that was edgy, yet still embraced the fun side of the format.
How it was done Executive Antonia Hurford-Jones and series producer Chris Little gave strong direction to give the titles a style that evokes a live rock ’n’ roll gig. The brand is based around discovering the huge logo high up in the lighting rig, with the studio director craning the live camera up above the arena and the move being picked up in graphics. The camera then accelerates upwards through several layers of lights and trestle to find the logo flickering into life above the show. The logo was animated in Cinema 4D and finished in AFX with the sequence joining seamlessly with the studio output.
Watch it Thursdays, 9pm, Sky 1