Amanda Stevens takes on oversight of distributor’s expanding FAST channels operation
All3Media International has promoted Amanda Stevens to a new role overseeing its FAST operations.
Stevens becomes senior vice president of global digital partnerships and will lead the digital publishing team’s partner management division, with oversight of its FAST channel team.
She will also work closely with regional teams on windowing content in the digital space and will develop and oversee promotional opportunities with platform suppliers.
All3’s sales arm has been ramping up efforts recently across its digital operations under Gary Woolf, exec vice president of strategic development, to whom Stevens reports.
She joined All3Media International from Samsung TV Plus in 2023 as vice president of global digital partnerships, tasked with identifying new FAST linear and VOD publishing opportunities.
During her time with the company, Stevens has overseen the development and recent launch of FAST channel Demand Drama in the UK, as well as rolling out branded YouTube channels such as Gardening with Monty Don and Midsomer Murders.
Prior to All3 and Samsung, Stevens was senior manager of content partnerships at TalkTalk (formerly blinkbox) and also held roles including head of acquisitions for Comedy Central and MTV. She began her career at Flextech Television, which became Virgin Media Television.
Stevens said: “As the viewing experience evolves, we’re always looking for new avenues to reach audiences via digital delivery, whether that’s partnering with leading platforms on new channels or launching innovative brand promotions that immerse viewers in their favourite shows.
“We have many exciting new collaborations in the pipeline, and I look forward to working with Gary and the channel management team as we roll these out – and forge more new partnerships – in the coming months.”
Distributors such as All3Media International, Banijay Rights and ITV Studios have been looking to increase their digital revenues over recent years, including setting up numerous FAST channels.
ITVS, which has been linked with a merger with All3, launched digital unit Zoo55 last year with an aim to double digital revenues from £60m in 2024 to more than £120m in 2027.
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