Broadcasters plan for product placement


Commercial broadcasters including ITV, Channel 4, UKTV and Sky have begun initial talks with media agencies and indies about incorporating product placement into shows.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now