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In brief: C4 lands festive bump, The 1% Club, Prime Pathways expands freelancer scheme
Channel 4 experienced a bump in festive viewing, with 2025 its biggest Christmas week since 2012 for linear share (7.3%) on its main channel. According to consolidated Barb data supplied by C4, the PSB had a bigger year-on-year increase in linear share than BBC1 (-17%), BBC2 (3%), ITV (2%) and ...
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