BBC peaks at 11.6 million, with ITV at just over 4 million on linear

Euro 2025

Over 16 million people tuned into watch England win the 2025 Euros. 

BBC1’s coverage peaked at 11.6 million (59% of the total TV audience), with another 4.2 million streams of the game on iPlayer and the BBC Sport website and app - and it reported a 12.2 million peak across both linear and streaming. 11.4 million viewed the BBC Sport live page covering the game. Meanwhile, ITV’s linear broadcast peaked with just over four million, both it and BBC1 reaching the most viewers at 7:45pm, for the winning moments. ITV had an average audience of 2.2 million, and BBC1, 6.9 million. 

Overall, the tournament was streamed 15.5 million times across iPlayer and the BBC Sport website and app, with 20% of that from 16-35s. BBC TV coverage reached 22.1 million. 

The BBC Sport social media accounts drew 231 million total views across the tournament. 45% (104m) of those views came from TikTok (the highest proportion of any platform) and the audience on BBC Sport’s Women’s Football TikTok account over the last four weeks was 76% under 34-year-olds (39.3% under 24s, 36.7% 25-34). Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip from the tournament with 12.5 million views across BBC Sport social channels (TikTok, Instagram and Facebook).

16 million unique users used the BBC Sport website and app to keep up to date with news, and 10.1 million signed in accounts accessed Women’s Euro content across all of the BBC’s digital services (iPlayer, Sounds and BBC Sport website & app) an increase of 15% from Euro 2022.

Alex Kay-Jelski, director of BBC Sport, says: “This final was a landmark moment in sporting history. The kind of moment people will remember exactly where they were when they watched it. The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish – from live streaming post-match analysis to millions following our live page and younger audiences in huge numbers on social media”.  

“Just because the tournament stops there, our coverage doesn’t. We’ve got live WSL matches every match week, highlights, clips and more from next season, and you can follow everything on our Women’s Football TikTok.” 

14.4 million tuned into the Lionesses’ defeat in the final of the 2023 Women’s World Cup, and 17.5 million watched them win the last Euros.