HBA Media negotiated the partnerships on behalf of Ascot Racecourse

Ascot Racecourse Little Dot Sport

30 broadcasters will show Royal Ascot across 180 territories when it runs 16-20 June. 

HBA Media delivered the partnerships on behalf of Ascot Racecourse, with broadcasters taking either the full world feed or a 90-minute international programme. In addition, a dedicated global mini-series produced by Equine Production has been commissioned. 

ITV Racing continues to show the showpiece horse racing meet in the UK with daily five-hour programmes, with Sky Sports Racing and Virgin Media also airing it across the UK and Ireland. 

European coverage is provided by Rai (Italy), Polsat (Poland), Viaplay (Scandinavia, the Netherlands), WeDo Sport (Germany, Switzerland, Austria), Setanta (Balkans and Eurasia), Silknet (Georgia), D-Smart (Turkey) and CYTA (Cyprus). 

In the USA, NBC will broadcast the Royal Ascot with an on-course presence and talent team across five days of coverage, available both on the network and streaming service Peacock. Meanwhile, fans in 49 territories across Latin America and the Caribbean can catch the action via ESPN and Disney+ whilst CBC (Canada), the national public service broadcaster, joins the Royal Ascot broadcast portfolio for the first time, delivering the full World Feed daily. 

Another new acquisition is Australian public broadcaster Channel 7, which will also show all five days. Australian broadcaster Tabcorp and Entain’s New Zealand arm will also be on the ground at Ascot. 

Across the Asia-Pacific region, a new deal with SPOTV will bring the Royal Meeting to 14 territories in Southeast Asia, while TVRI will deliver free-to-air coverage to Indonesian audiences, reaching an estimated 80% of the country’s households. WeDo Asia will extend its reach into India and Israel for the first time, whilst Netkeiba will service the Japanese audience through a YouTube partnership. 

Dubai Media (DMI), Abu Dhabi Media (Yas TV) and Charlton (Israel) will broadcast Royal Ascot across the Middle East. Sport24 and Anuvu will show it on cruises and airlines. 

Tom Johnson, Ascot Racecourse’s commercial director, said: “Royal Ascot continues to go from strength to strength as a global sporting and cultural occasion, and our 2026 broadcast distribution reflects that reach. The addition of new platforms and expanded on-site international broadcast presence ensures that the Royal Meeting is more accessible and relevant than ever to audiences worldwide. With a strong international challenge once again expected on the track, we are set for a compelling week of racing that reinforces Royal Ascot’s position as an unmissable event in the global sporting calendar.”

Frank Sale, chief executive of HBA Media, added: “We are proud to partner with Ascot Racecourse in delivering what is truly a worldwide broadcast operation. From our longstanding relationships in the Middle East with Dubai Media International and Abu Dhabi Media, to exciting new partnerships across Europe, Asia and Indonesia, Royal Ascot continues to reach a diverse global audience. The strength of the international field, with leading contenders travelling from France, Japan, Australia and the Americas, makes this a genuinely global sporting event, and it is our privilege to ensure that story is told to audiences in every corner of the world.”