25-minute show will broadcast daily from FIFA Fan Festival in Doha, Qatar

FIFA+ Hisense Daily Show World Cup

FIFA+ has launched FIFA World Cup Daily, a daily show produced by Aurora from the World Cup in Qatar.

Each 25-minute episode will be produced from the FIFA Fan Festival in Doha, Qatar, during the tournament, with Caroline De Moraes (Eurosport and BBC), Michael ‘Timbsy’ Timbs (COPA90), and Rachel Stringer, former presenter for EA Sports FIFA Global Series leading the content.

The show will complement matches and reports with original content from 32 creators, one from each competing country. Celebrities, creators, influencers and legends will take part to recap the action, and make use of FIFA+’s extensive archive to highlight some of the greatest and unforgettable moments from past tournaments. 

It will also feature on-set live and pre-recorded challenges, and give an inside look at the Fan Festival to viewers around the globe. It is supported by World Cup sponsor Hisense.

FIFA director of strategy, digital and FIFA+ Charlotte Burr said: “FIFA+ is all about creating new experiences for fans, and the FIFA World Cup Daily, by Hisense will certainly provide that. With it being broadcast directly from the FIFA Fan Festival in Doha, and combining local content with global analysis, it’ll create a full fan-view of the tournament while engaging and entertaining everyone watching at home. It’s an exciting step change as we engage with our commercial affiliates on original content.” 

Alex Zhu, VP of Hisense Group and president of Hisense International, added: “We at Hisense are huge football fans, and we know two things are true. First, football fans can’t get enough of the FIFA World Cup, which is why we’re delighted to bring our consumers the best, most comprehensive, and easiest access to FIFA World Cup programming.

“And second, football fans want content that feels unique to them, to their countries, to their teams, to their culture. Having creators from all over the world help us capture these magical moments will help Hisense deliver its viewers the ultimate FIFA World Cup experience.”