2027 tournament will be held in Brazil

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The BBC and ITV have acquired the rights to the 2027 Women’s World Cup. 

The tournament, which is being held in Brazil, will have its 64 games split evenly between the broadcasters, with both showing the final. The pair did the same for the 2023 edition, which saw England defeated by Spain in the final, and for the recent European Championships, which England dramatically won on penalties against Spain. 

Match coverage will be shown across linear and streaming destinations, with both the BBC and ITV also sharing clips through their social channels. The BBC also has radio coverage as part of its agreement. 

Alex Kay-Jelski, director of BBC Sport, says: “BBC Sport has been a longstanding champion of women’s football, helping to elevate the game to where it is today – a sport experiencing unprecedented growth in popularity and reach across BBC Sport platforms. From domestic leagues to major international tournaments, we’ve brought the defining moments to millions across the UK already, including this summer’s Women’s Euro. Extending our partnership with FIFA alongside ITV ensures that the drama and spectacle of the Women’s World Cup remains free-to-air, continuing to inspire audiences across the UK, and bring in new fans of the game.”  

Niall Sloane, ITV director of sport, says: “ITV is proud to play a key role in supporting the tremendous growth of women’s football in the UK. ITV Sport is the home of the Lionesses and it’s vital we ensure tournaments like the FIFA Women’s World Cup 2027 remains free-to-air for generations of football fans to enjoy, with support of the game at an all time high.  

“ITV’s coverage of the Lionesses victory over Italy in the UEFA Women’s Euros 2025 semi-final delivered ITV’s biggest peak audience of the year with 10.2 million people tuning in, highlighting the brilliant support and interest in women’s football. The FIFA Women’s World Cup 2027 is sure to be another standout tournament and we look forward to continuing our relationship with both FIFA and the BBC.” 

ITV is also the home of the Lionesses’ qualifying fixtures for the tournament, as well as friendlies, Nations League games, and Euro 2029 qualifiers.